Got my navel pierced here today, and it was relatively easy and painless.
$35 with jewelry included. Quick, effortless, and clean. Don't let its surrounding mislead you.
Located inside Plaza Fiesta, don't get it confused for the multiple other tattoo / piercing parlors. The guy was very friendly and he made the process less intimidating.
BRING A FRIEND FOR SUPPORT, haha. I needed someone to hold on to squeeze while the needle went in.
I'm not too picky on where I get piercings done, but I am with tattoos, so I'm unsure if I'll return to this place to get my tattoo done, but if I ever decide on more piercings, I'll probably return here. :]