Far be it for me to be judgemental, but spelling a tattoo business, or MISPELLING IT as the situation holds might not be a good business decision... From what I understand this is actually a single tattoo artist who recently relocated to Santa Fe from San Diego for personal reasons....
His work appears to be somewhat solid with the gangster kids on the south side of Santa Fe (and he leaves business cards at Horseman's Haven), but really, what is the demographic he's shooting for here?
I admit not going to this business because of the deliberate mispelling, but is that wrong? Would you want a tattoo artist working on your body with painful needles who is working on your "tattooz?"
The title of the business is almost as terrible as the "Domain of Pain" business decision, and I understand that they are either closed, or close to it...
Maybe I should open a tattoo shop called "Domain of Painful Tattooz?"